Tuesday 9/8/15 ~ How is mythology used in advertising?

Warm-up: Journal #5:

ALLUSION: A casual reference in literature to a person, place, event, or another passage of literature, often without explicit identification. Allusions can originate in mythology, biblical references, historical events, legends, geography, or earlier literary works. Authors often use allusion to establish a tone, create an implied association.

 Why would each of these companies have used the icon/name from mythology? Why is it beneficial to have allusions to Greek/Roman mythology in a company's branding or name?

Activity: Myths Retold

• You will be assigned a group and a myth. It is your job to teach the myth, but there is one trick... It must be set in today's world. Use the characters, moral and plot from your myth, but with a modern day flare.
• What is required?
• Due block day! Presentations must be no more than 8 minutes.
• You and your group members must engage the audience in a way that they will definitely remember the myth you've taught them. 
• Think, how can I make my story entertaining and visual enough to get people to pay attention and remember what I've taught? 
• Grade: 20 pts. based on creativity (5), clarity (5), detail (5), and individual effort (5). 

~Continue working with your group members to creatively retell these old myths. Final product should be no more than 8 minutes. Due block day!

• Prometheus and Pandora
• King Midas
• Cupid and Psyche 
• Hades and Persephone 
• Pyramus and Thisbe