Wednesday, September 13 ~ Mythology in Advertising

Warm Up:

Prefix

• bio - life
• caco - bad

Suffix

• escent - in the process of 
• ese - native of, language of 

 Root

• voc - call 

Grammar:

Comma Splice Practice

ALLUSION: A casual reference in literature to a person, place, event, or another passage of literature, often without explicit identification. Allusions can originate in mythology, biblical references, historical events, legends, geography, or earlier literary works. Authors often use allusion to establish a tone, create an implied association.

We all know that companies create identity by the power of association. They can use association by name or image. What identity did Honda intend on giving their van by giving the name, Odyssey, to this model?

Allusions Assignment: Using your knowledge of Greek mythology and some internet research, figure out why each company or product is named or branded as it is. Then write a brief description to explain why they chose that name/logo. Write your descriptions as
Journal #5 . To see all images, click here.

FYI: Journal Check on Block
J1 - Grammar Notes
J2 - Grammar Bedford Exercises
J3 - Psalm 139:13-14
J4 -  Mythology Notes
J4.5 - Writing Goals (West class ONLY)
J5 - Allusion Assignment