EQ: What's the point of studying Greek Mythology?
We all know that companies create identity by the power of association. They can use association by name or image. What identity did Honda intend on giving their van by giving the name, Odyssey, to this model?
Assignment: Using your knowledge of Greek mythology and some internet research, figure out why your assigned company or product is named or branded as it is. Then write a brief description to explain why they chose that name/logo (one or two paragraphs). Write your description on the card given in class. To see all images, click here.
HW: One person in each group needs to bring a poster board tomorrow. Also, any art supplies you have will be helpful!
